UX - Illustration - Digital design - eComm - Activation
Pottermore
Pottermore was the first in it's kind interactive experience based on the famous Harry Potter book series. As lead designer I worked on the initial creative concepts and advancing them to final designs. A fun project to work on with a team of UX designers, Illustrators, devs and account managers - it spanned all areas of design and was a huge undertaking. The user, once registered would receive their letter from Hogwarts, travel to the school, get sorted into houses and enjoy collecting points to unlock secrets and prizes