AW23 Season Launch - Baukjen eComm

To start off the new season campaigns, I combined a street style location shoot and a studio shoot in order to capture the essence of the collection and to show the products in a real life environment thus giving more context to the key items and give more focus to styling and separates. The product shoot concentrated on the details and quality of the products whilst the street location was more about the Woman. I worked on the creative direction, art direction, location scouting and commissioning of the shoot team